70+ Essential Resources for Making a Difference on the Social Web

 By 
Zoe Fox
 on 
70+ Essential Resources for Making a Difference on the Social Web
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The Internet has been abuzz with ways to create change using social tools, from sparking revolution in the Arab World, to raising relief funds for the Japanese earthquake and Pacific tsunami victims, to spreading awareness of the famine in the Horn of Africa.

As we head into Mashable's Social Good Summit, we thought we'd give you a refresher on the latest social good resources.

Learn how group buying is supporting charity, see why activists are becoming "hacktivists" and brush up on the latest social media tools for non-profits.

And don't forget to stay tuned for more exciting social good coverage as we head into the Summit next week.

Social Good Resource List

4 Innovative Social Good Campaigns for Education

These four projects have found innovative ways to help build schools using digital outreach campaigns.

3 Predictions for Social Good in 2011

The coming year will see more developments as technologists, activists and online communicators work together to try to address issues such as cause fatigue, delivering return on investment and harnessing new and challenging media forms.

Is Twitter a Touchdown for Social Good?

Twitchange lets fans bid on an opportunity to interact with their favorite celebrities on Twitter by having those celebrities follow, mention or retweet them.

5 Facebook Giving Campaign Success Stories

Most non-profits who successfully use social media see it as a tool to engage donors rather than make transactions. These five successful fundraising campaigns from brands and charities, however, found a way to do both at the same time.

Why Video Games Are Scoring Big for Social Good

Here’s a look at how games are being used in creative and inventive ways that help social good initiatives reach new audiences.

4 Social Trends Impacting the Future of Online Fundraising

Here’s a look at how these early leaders are starting to shape the social fundraising marketplace, and some of the challenges the rise of middleware brings.

Group Buying for Social Good: 7 Sites Using Daily Deals to Give Back

Let’s take a quick look at how Groupon, LivingSocial and five additional group buying companies are supporting charitable work.

Why the Web Is Useless in Developing Countries – And How to Fix It

The United Nation’s International Telecommunication Union estimated that at the end of 2010 there were 5.3 billion mobile phone subscriptions worldwide and that a full 90% of the world population now has access to a mobile network. In contrast, only about 2 billion people have Internet access.

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Can Charity Marketing Really Sell Cars?

Big corporations are waking up to social good in ways that make the most of the web. Well-publicized product launches, not typically where you’d expect to see social good crop up, are starting to include charitable collaborations.

How Social Media Can Reinvigorate Consumer Advocacy

What if we used those same dark arts and new technologies to actively shift our consumption away from mere products and more toward the consumer behavior and brands that are part of the solution?

Can One Website Bring Transparency to Online Giving?

Would you be more willing to give to charity if you knew exactly where that money was going? WePay's financial platform has embraced the non-profit world by allowing for incredible transparency in its donations.

7 Ways To Celebrate #WorldWaterDay 2011 Online

If you’re looking to get involved and show your support for water sanitation issues world-wide, we’ve collected some ways that you can join in.

8 Ways To Help #Japan After the Earthquake

Social media has been no slouch with nearly countless campaigns aimed at donating money, supplies or lending support in any way possible.

HOW TO: Stay Safe When Engaging in Political Activism on Facebook

Facebook can be a powerful tool for change, but it's also a platform that oppressive authorities can leverage.

Top Tech & Business Minds Try To Save the Oceans

Shark Tag, You're It is an online platform designed to bring in the best, most creative ways to help drive ocean conservation, drawing from a roster of top business talent.

How Non-Profits Can Maximize Engagement on Facebook

Read on for some dos, don’ts, and a golden rule or two for how non-profits can better utilize Facebook.

HOW TO: Decide Which Charities Your Business Should Support

Here are some quick tips and pro advice for helping your business choose the right charities to support.

HOW TO: Celebrate Earth Day Online

Here are a sample of some interesting ways to celebrate Earth Day online.

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The 7-Stage Evolution of a Socially Responsible Brand

Companies are starting to recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.

Seven Ways to Help Tornado Victims

The death toll from the catastrophic tornadoes in the South has climbed to more than 340, with thousands injured, homeless, without power or clean water. How can we harness the power of social media to help?

HOW TO: Sustain a Social Movement After Initial Success

Whether it’s a huge protest, a victorious election, an ousted dictator or a momentous piece of breaking news, it’s more important than ever for movement builders and members to prepare for day two.

7 Ways to Show Mom You Love Her & Support Social Good

We dug up some cool social good projects to help you get your charity on this Sunday while also showing mom how much you care.

Why Career & Technical Education Should Be a Priority for the U.S. [OPINION]

To win the future, the United States needs a well-educated workforce that will drive tomorrow’s innovation.

How Crowdsourcing Is Improving Global Communities

Here are examples of how individuals are taking part in crowdsourced microloans, direct funds and volunteer efforts aimed at bettering their communities.

Why Governments Will Benefit From Embracing Technology

Governments have been harnessing consumer-facing technology to reach out to their citizens in some very interesting ways.

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What Does the Social Good Ecosystem Look Like? [INFOGRAPHIC]

This infographic offers a great overview of the social good ecosystem, including stats on U.S. online fundraising, average donation, fundraising method, motivation and type of cause supported.

How 5 Non-Profits Are Innovating With Mobile

Non-profits, both large and small, are using mobile to educate, activate, and engage audiences of all sizes. Here are five examples of non-profits rocking mobile for social good.

4 Ways To Help Missouri’s Tornado Victims

If you can’t get on the ground to help in person, social media offers ways to help those most in need.

HOW TO: Choose & Approach a Corporate Partner for Your Non-Profit

An effective partnership is critical in building momentum for funding and brand awareness, for both the non-profit and the corporation.

4 Ways To Support the Troops this Memorial Day

We’ve collected some ways that you can show your support for the troops using social media this Memorial Day.

5 Amazing Charity Ads Shown at Cannes [VIDEO]

Good Work, a new program that pairs cutting edge (re: awesome) creatives with non-profits, has teamed up with the 58th Cannes Lions International Festival of Creativity for a YouTube contest.

A Look Inside HP’s Social Good Machine

HP is launching three social good campaigns aimed at improving health tech in developing countries.

HOW TO: Have the Cancer Talk

No one likes to have the sex talk with their kids, but it can be equally hard for kids to have “The Cancer Talk” with their parents.

Why Business Collaboration Is Necessary in a Socially Sustainable World

The corporate world is full of intellectual property and research departments that remain unnecessarily proprietary when they could be helping each other solve problems. There are four ways that companies can seek to collaborate.

5 Mobile Apps Trying To Do Some Social Good [VIDEOS]

Applications for Good challenged developers to make an app for social good. Check out the five winners right here.

How Non-Profit Organizations Are Bolstering Citizen Media Around the World

To help foster this new trend, several non-profits and social enterprises are actively working to improve the strength of that citizen media across the world.

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Image courtesy of iStockphoto, Skynesher

Social Good Summit: Event Details

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