In the last month, forthcoming Bollywood film Dilwale has been teasing its fans with videos and snippets. The latest of these is an interactive 'making of' video of the film's new song "Janam Janam", which is being promoted as the first Bollywood song to be shot in 360-degree-video.
Composed by the Pritam, "Janam Janam" focuses on the chemistry between the film's evergreen lead pair Shah Rukh Khan and Kajol, whose long-awaited reunion is one of Dilwale's major draws.
The 360-degree-view offers an immersive viewing experience of the shooting of the song. Viewers have to rotate their phone or use the scroll button to watch the video from an angle of their choice. These videos have been gaining popularity ever since YouTube added 360-degree video support earlier this year.