The Discovery Channel just issued a massive burn to an arctic creature.
The person in charge of the Pittsburgh Penguins' Twitter account tried to be cheeky with the cable network on Wednesday -- but it kind of backfired.
@penguins Strange. Our latest observations show no Penguin activity currently on ice in Pittsburgh. Where did they go?— Discovery (@Discovery) May 14, 2015
The joke here is that the Penguins were eliminated from the NHL playoffs in late April by the New York Rangers. We all got that, right? Just checking.
Over the past few years, NHL teams' marketing teams have tried to give their social media brands a personality. For instance, the LA Kings are notorious for using Seinfeld references, while the Rangers placed a ban on all capital letters during their series with the Washington Capitals this year.
Sometimes, though, teams try a bit too hard and end up being mic drop'd by a TV network known for a show called "Alaskan Bush People" (yes, that's a real show -- and yes, it's just about bush people living in Alaska).
You'll get 'em next year, Penguins Twitter team.
