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Happy Birthday, Mickey Mouse! Walt Disney's beloved icon turns 83 today and Disney Parks is celebrating at the Disney Store in Times Square with an innovative augmented reality installation.
Running through Saturday at the Disney Store on Broadway and 45th Street, the Disney Parks team has implemented a 60-foot digital billboard AR experience.
Visitors step on an orb and interact with characters projected on the big screen. Disney tells us that unlike other AR events, many of the character interactions are done live. That means that the characters can respond directly to how guests are moving and reactions from the crowds.
The display is also serving to kickstart Disney's second "Let the Memories Begin" campaign.
That effort includes crowdsourced home videos and photos of real families visits to the Disney Parks. Visitors to the Times Square installation will be emailed photos from the experience that can be shared across social platforms.