Disney has officially acquired Playdom, the makers of popular social games like Social City and Sorority Life, for $563.2 million, with an additional $200 million that could be paid out based on performance.
The company is one of the remaining big players in the social gaming space, competing against the likes of Zynga and its wildly popular FarmVille Facebook game. Playdom raised $33 million in funding just last month to help it acquire smaller social gaming companies.
Playdom will keep its headquarters in Mountain View, California. Playdom CEO John Pleasants will become an Executive Vice President of Disney's Interactive Media Group.