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The site includes most of the standard social networking features, though they're trying to take different approach to the typical blog feature found on most social networks. Similar to Tumblr, they're attempting to bring together the snippets that could go into a digital scrap book and make it available to the parents to push out their stories and life experiences in format that isn't meant to appease the person who thinks they're there to author the next Great American Novel.
Alana got the details on all this as well as some background and some of the inspiration that organically brought this new approach to media for an Old Media giant like Disney.
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