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Virgin Radio, the UK's most popular national rock and pop station, announced today that it is partnering up with coComment, a distributed comment system. This means that Virgin Radio's 4.5 million monthly listeners will now be able to discuss their favorite songs or topics online and interact with each other using coComment. They can then track these conversations through their coComment account.
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In the end, however, all three services provide very similar features that allow users to interact and share information about what they find on the internet at rapid speed. The idea that blog comments are turning into an active world wide conversation is becoming a reality.