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The company is tweeting clues to help followers find chocolate Easter eggs and other treats hidden throughout the store. Clue number eight, "I'm a kitten but I don't purr," -- led one participant to a chocolate bunny rabbit resting on a pair of black kitten heels in DKNY's London store, which she then photographed and tweeted to @dkny with her smartphone.
Two winners -- one in each city -- will win a $1,000 shopping spree for participating in the hunt.
Interested parties can go to either store throughout the day to join the game. Those who can't participate on the ground are invited to guess where the eggs might be located based on the tweeted clues.