If you've already got your hands on a Kindle Fire, but are still deciding on a case to keep it safe, you might consider the DODOcase For Kindle Fire ($45).
Just like its iPad, Kindle, and BlackBerry PlayBook counterparts, the Kindle Fire DODOcase protects your gadget from scratches and scrapes thanks to its strong bamboo casing and hardcover face that looks and feels just like a Moleskine notebook, complete with an elastic strap closure.
Perhaps best of all, the cover folds back to prop your Kindle Fire sideways so you can properly watch videos without having to hold it upright. You can also get it monogrammed for yourself, or for your Kindle-toting pals.