Slow Motion Dog Treat Commercial Beguiles Internet [Randomly Viral]

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According to Creativity Online, the video was shot with a Phantom camera at 1,000 frames per second, which explains the underwater-like quality of this viral commercial. Director Bob Purman explains the spot thusly:

"The 'Catch' spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs' eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog's facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs' athleticism and their emotive personality in slowed time."

Well, that's all very inspiring and poignant and whatnot, but the reason behind why this vid has become so popular is quite simple, really. In fact, it can be boiled down to a rudimentary mathematical equation (get out your notebooks, kids):

Cute dog + Silly activity/article of clothing/amusing prop = Viral Gold

Seriously, friends, you can take that to the bank. Now, while you commence scheming your own canine sensation, take a peek at the video in question:

Oh, and lest you think that there's anything new under the sun, someone sent me this vid a while back (it has lasers!):