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Dogster, the "Friendster for Dogs", seemed like a fun idea when it started out. But over time, they've become the de facto place for brands looking to connect with dog owners. Yesterday, Dogster announced a partnership with NBC to help build awareness for today's annual Dog Show USA. The deal means that Dogster will promote a sweepstakes over on dogshowusa.com - users can then enter the online dog show or vote in the Dogster.com Cutest Dog Category. Dogster is also appearing on NBC today (Thanksgiving), and they're sponsoring the terrier group.