If you feel bad about leaving your dog home all day while you work, DirecTV will offer a solution of sorts: TV programming for dogs.
The satellite provider will begin offering DogTV for $5.99 a month in the third quarter, according to Bloomberg. The channel broadcasts content is aimed at canines and includes "scenes with and without other animals, animation sequences and a variety of moving objects,” according to DogTV. Relaxation segments on the channel also show sleeping dogs and some nature scenes accompanied by soothing music.
Such programming, developed using scientific studies and advice from trainers, is already available via the Internet for $9.99 a month. Cox customers in California can also get Dog TV programming for $4.99 a month. However, the DirecTV deal, with its access to 20 million new potential viewers, offers the biggest audience yet for the 1-year-old startup.
Next up: DogTV may offer a similar channel for cats. Founder Ron Levi told the BBC last year that cats have been spotting watching the programming too, so that might be a natural area for expansion.