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DoubleClick is finally a part of the Google family, so now it's time to get to work. Widget ads have been all the rave in these past few months, and Google has been making a few strides towards incorporating widget ads into its regular advertising rotation, mostly with big brands and highly specialized advertising campaigns.
With DoubleClick, however, widget ads are gaining a bigger role in a self-publishing advertising market, and are being presented as a way to roll out viral and interactive ads across social media platforms. With hopes of using widget ads as ways to monetize social networks, DoubleClick is heightening the options for such sharing options by choosing Gigya to power its widget ads sharing capabilities, through Gigya Wildfire.
[img src="" caption="" credit="" alt=""]So this turns out to be a pretty big deal for the widget creation and distribution tool, which recently took in $9.5 million in series B funding. Perhaps Gigya's widget ads aren't so competitive with Google's after all? Similar in strategy to Brightroll