This year, Twitter's dramatic redesign was the talk of the web -- the "new Twitter" is both beautiful and functional. Its addition of new features is perfectly balanced with its subtle aesthetic upgrades. Overall, the design team didn't just make the product prettier, it made the user experience vastly more interesting, simple and pleasurable.
The new Twitter is a clear product of Bowman's philosophy on web design:
"In a world where data bits flow abundantly, our minds have developed filters to sift through the overflow of useless and badly designed information. While design must appeal to our sense of aesthetic, it must not stand in the way of delivery, cause complications or introduce stumbling blocks.
"Rather, the presence of design should simplify and facilitate our everyday life, enable us to accomplish our tasks more effectively and help us enjoy them along the way."
We asked Bowman to shed some light on a few subjects, including the redesign. After all, when your application is at scale and users are already accustomed to an experience, how do you change the interface gracefully and well?
When to Redesign and Why
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