Doug Bowser is Nintendo's new vice president of sales. Doug. Bowser.
Yup. They really went there.
Bowser's hiring is announced in a cheeky press release that touts his decades of experience, sans fire breath, and his in-name-only relation to the longtime thorn in Mario's side. Nice one, Nintendo.
Now Bowser doesn't look like the in-game Bowser, as seen below, but that didn't stop the wisecracks from flowing.
There are the ones that cleverly beat everyone's favorite dead horse.
Introducing #Nintendo of America's new VP of Sales, #Bowser. What? Oh... This isn't the right image? pic.twitter.com/ozmVpnypUg
— Erich Schuler (@erichschuler) May 20, 2015
Mr. Bowser has also changed up NOA's security staffing. pic.twitter.com/06XO0Bz37i — Joe Fourhman (@fourhman) May 20, 2015
The ones that playfully embraced the absurdity.
MEMORANDUM TO: NOA-SEATTLE-ALL FROM: BOWSER, DOUG SUBJECT: Just as a reminder, DO NOT TOUCH the axe in my office https://t.co/n1NjW4miuB
— Chris Kohler (@kobunheat) May 20, 2015
The next Mario game reveals Bowser's first name is Doug and that he suddenly has a communications degree from the University of Utah. — Trashuman Revolution (@alex_navarro) May 20, 2015
Nintendo of America's new VP of Sales is named Doug Bowser. I smell nepotism.
— P Scott Patterson (@OriginalPSP) May 20, 2015
The one that knew -- knew -- this was our grim future.
apparently Nintendo hired a new VP of sales named Doug Bowser, which prompted the resurfacing of this old piece pic.twitter.com/R5Jf3VoAap — Cole Ott (@coleott) May 20, 2015
The one that blames disbelief on playoff hockey
Nintendo literally hired a guy with the last name Bowser. I'm convinced I'm hallucinating this after staying up late for the Blackhawks game
— Neal Ganondorf (@nron10) May 20, 2015
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But we know who you really are, Ganondorf.
And these two, who jockeyed for the loudest mic drop.
Heads up, every joke you could make about Doug Bowser joining Nintendo was made irrelevant by Nintendo joking about it in the press release. — Frank Cifaldi (@frankcifaldi) May 20, 2015
@gamespite does... does these mean bowser is ultimately responsible for amiibo scarcity?
— Rollin Bishop (@rollinbishop) May 20, 2015