Dove has followed up its hugely successful "Real Beauty Sketches" campaign with another video that makes a similar point: Many woman tend to be uncomfortable about their appearances.
The 60-second spot, from Ogilvy & Mather, London, shows various women dodging the camera to jazzy strains of "Peek-A-Boo" by Rose Murphy. Although the ad's tone is lighthearted, it makes a serious point: "When did you stop thinking you were beautiful?"
"Sketches," which the Unilever brand released in April, became the most-watched ad ever a month later, according to the company. That ad, created by Ogilvy's Brazil office, featured women describing their appearances to a police sketch artist. The sketches turned out to be much less attractive than those based on descriptions provided by the women's acquaintances.