Credit:
Before Horton, Yertle and a Who named Cindy Lou, Dr. Seuss used his artistic talents to draw whimsical Seuss-ified advertisements for companies like NBC, Ford and GE. One of Seuss' clients was Schaefer Bock Beer for which he drew a charming billy goat that you can see above.
The Grinch probably did knock back a cold one or two.