Dunkin' Donuts is offering the chance to have your photo or video displayed on the most high-profile placement on New Year's Eve: A billboard in New York's Times Square.
The chain is kicking off a contest Wednesday morning asking fans to send their photo or video in wishing friends and relatives a happy new year. The winning pics and videos will be featured on a Dunkin' billboard during the New Year's Eve celebration.
Winners will be chosen in the video and photo categories. One of each will get the Times Square placement plus two round-trip travel certificates on JetBlue. Ten first-prize winners from each category will also get $50 Dunkin' Donuts cards.
Dunkin' has 8 million Facebook fans vs. 32 million for archrival Starbucks. However, Dunkin's locations are mostly east of the Mississippi while Starbucks has a more consistent national footprint. Notably, this New Year's Eve effort has no location-based checkin component. Just two years ago brands including American Eagle, Bravo and Facebook were running promotions asking consumers to check in at Times Square before the ball drop.