Better Than Delicious?
The basics are unchanged: add a bookmarklet to your browser and click it when you see a real estate listing you like, anywhere on the web. Except that unlike generic bookmarking sites, Dwellicious is optimized to work with the following: Century21, Coldwellbanker, Frontdoor.com, Har.com, Homes.com, Realtor.com, Redfin, Remax, Rentals.com, Trulia, Yahoo Real Estate and Zillow. Unlike Delicious, Dwellicious knows where to grab the data from on these pages, and bookmarks all the relevant info with ease.
Here's the smart bit: Dwellicious bookmarks are dynamic: updated whenever the price of a property changes, or new photos are added, or the property is taken off the market. Use cases might include sharing your favorite property picks with your spouse or real estate agent. And so yes, it's "better than Delicious" within the real estate niche, but this benefit seems marginal.
Simple Business Model
Dwellicious is not only a simple idea, its planned business model takes little explanation either: the site plans to create Pro accounts for real estate agents, offering advanced tools to help their buyers.
Uncertain Future
It's a simple, easily explained concept. And yet, the competitive advantage seems slim: unless you're a real estate agent, generic social bookmarking may suffice...and if I did find a dream home at a bargain price, would I want to share that information or keep it to myself?
In truth, Dwellicious' future likely lies with the real estate agents themselves: either as a tool to keep track of hundreds of properties at any moment, or as a service to their clients. Even so, the market gap here seems slim at best.
Dwellicious will launch on January 7th 2009 at the Inman Real Estate Connect Conference in New York City.
Further Resources
For more useful real estate tools on the web, see our following resource lists: