PepsiMax, which had a huge viral hit with its Jeff Gordon test drive stunt back in March, is back with another head-scratcher.
British magician Dynamo appears to be holding on to a double-decker bus with his right arm in this ad as he rides through the streets of London. The effect is certainly striking, as the faces of astonished pedestrians illustrate.
How'd he do it? Pepsi isn't saying, but many speculate that he is using a fake arm.