EA is undoubtedly feeling some heat from Zynga, the ever-growing startup that is reportedly now more valuable than EA.
EA acquired Playfish last year for a reported $400 million but has only just started to really embrace Facebook as a gaming platform. Thus far, EA has successfully ported its Madden and FIFA franchises to Facebook with Madden NFL Superstars and FIFA Superstars.
EA is also looking to bring its large catalog of successful gaming brands to the world's largest social network, including Monopoly.
In addition, the gaming company is beta-testing its Pogo Games for Facebook app. This app will let players access approximately 20 games from one location, including Scrabble (in the U.S. and Canada), Boggle and Poppit!. This is where we think EA will have the most success. Pogo has a pretty big arsenal of addictive puzzle and board games that could prove quite popular on Facebook.