How Earth-Friendly Is Your Smartphone? AT&T Wants to Know [VIDEO]

How "green" is your smartphone? AT&T's new program will rate the environmental impact of devices in its portfolio.

The Eco-Rating program will launch later this year, and the rating will be noted on the packaging of each AT&T device.

In a YouTube video posted Wednesday, Jeff Bradley, senior vice president, devices, of AT&T Mobility says, "the labeling system will be pretty straightforward."

AT&T's Eco-Rating system will let consumers know how their smartphones are treating the planet. Smartphones will be judged in four categories:

Energy efficiency

Environmentally preferred materials

Responsible end-of-life treatment

Environmentally responsible manufacturing

Business for Social Responsibility (BSR) -- a sustainability consulting firm -- developed the Eco-Rating tool with AT&T. In the YouTube video, Vijay Kanal, director, information and communications technology at BSR, says the program will analyze factors such as how easily a smartphone's battery can be recycled and the resources used to produced those devices.

A survey by Deloitte shows that 54 percent of more than 6,000 people surveyed "consider sustainability to be one of their decision-making factors in product and store selection."

Will you be interested to see how your AT&T smartphone rates? If your phone rates poorly, will you consider getting a different device? Tell us in the comments.