Your company's Twitter handle has a healthy amount of interaction, your status on Skype is set to chat with customers, and your email marketing strategies are always segmented and split-tested. Though you adopted every niche social media platform early and your website's editorial calendar is full, you still may be missing out on a huge opportunity to expand your audience and rake in revenue.
Make room on virtual bookshelves for your next ebook — those (often free) PDFs a few dozen pages long that people from all over the world are reading from their iPads and Kindles. The file has a low production cost and a high conversion rate and can quickly turn passive clickers into paying customers, and retain them in the long run as well.
I asked a panel of successful young entrepreneurs how to seize the ebook opportunity to not only grow your business, but also to establish yourself and your company as an up-and-coming industry authority.
1. Dangle the Bait
- Trevor Mauch, Automize, LLC.
2. Answer Your Audience
- Heather Huhman, Come Recommended.
3. Build a Database
- Louis Lautman, Young Entrepreneur Society.
4. Boost Awareness through Bookstores
- Logan Lenz, Endagon.
5. Trigger a Domino Effect
- Greg Rollett, The ProductPros.
6. Establish an Authority
- Nick Friedman, College Hunks Hauling Junk.
7. Enter New Economies
- Warren Jolly, Affiliate Media Inc..
8. Adapt to All Screens
