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Strong demand for tablets will drive the growth, UK-based Juniper Research said in a report published Thursday. Nearly 30% of all ebooks in 2016 will be downloaded to tablets.
Other devices will also play a part. Dedicated ereaders and ebookstores from existing brick-and-mortar chains such as Barnes & Noble will help fuel the transition from print to digital. The availability of ebookstore apps across an increasing number of devices, including Amazon's Kindle app, will also play a role.
Currently, most ebooks are downloaded onto mobile handsets and most are Japanese manga books. Juniper does not, however, predict that smartphones will become primary reading devices, based on trends from other regions.