Today JS-Kit is trying make a big splash with the unveiling of their re-branding effort and a new name: Echo.
Echo's only real news is the company name switch (which was already the product name) and the release of customer names like CBS and Discovery News. When it comes to the product itself, Echo isn't unveiling anything new. The rechristening is a much-needed -- albeit belated -- move by the company executed in order to draw attention to its impressive yet under-appreciated technology. It also appears as if Echo is shifting its attention toward the enterprise.
As a real-time comment platform, Echo's offering is nothing to scoff at. When they say real-time, they mean it, so comments actually automatically trickle in via various social networks as they happen, no refresh required. Commenters can also share their on-site comments with Facebook, Google, Twitter, FriendFeed and Yahoo, as well as add formatting, style, images, video and custom notification options as they comment. You can also log in to the commenting platform with any of your social media profiles.
Echo's technology and feature set is certainly competitive with the companies that share the space, and if you've failed to notice it before, the service is hoping its customer list will encourage you to pay heed. As of today, Echo is publicizing its enterprise relationships with CBS/CNET, Discovery News, Dow Jones Local Media Group, Hearst Digital News, The Press Enterprise, CanWest, Technorati and KQED.