This year's European Directory Marketplace 2008 (EDM08) conference, Search in the Mobile Era, will be held on June 9th, 2008 in London, and will focus on the explosive mobile search market.
Mobile search is one of the most hotly contested markets today. Market participants include leaders from multiple segments, including the information service providers (Google, Yahoo!, Yell, BT, The Number, etc.), operators (Vodafone, BT, O2, etc.), technology providers (Nokia, Google, Apple, etc.), content providers (yellow pages, social networking sites), and advertisers (yellow pages, other advertisers). Market participants also include numerous "disruptors," new firms eager to seize the opportunities that this market presents. The EDM08 conference sessions will cover:
* Information Service Providers: what will be the mix of voice versus data search, who will be the information service providers of the future, what will they be delivering?
* Advertising: what role will advertising play?
* Operators: what role will operators play and how will they work with other participants?
* Technology: what technologies will have the greatest impact on information service?
* Content: what content will be in demand, and how can one deliver it?