El Chapo's arrest is turning into the marketing campaign of the century for one retailer.
Last week, after infamous drug kingpin Joaquin "El Chapo" Guzman was arrested, Rolling Stone magazine ran an interview that actor Sean Penn had covertly conducted with the drug lord in October, before he was located by authorities in Mexico.
Images of El Chapo flooded the Internet, with perhaps the most popular being a photo of him shaking hands with Penn while wearing a paisley shirt. While most struggled to wrap their heads around the why and how of the interview, one company saw it as a golden opportunity.
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Barabas, a California-based company, posted the Rolling Stone image on its website -- alongside a model wearing the identical shirt -- with a "Most Wanted" banner. The phrase cleverly referenced El Chapo's cotton button-down.
The company also posted about it on Facebook.
As the time of writing, the Barabas website was down. But previously, clicking on the banner brought you to a page to purchase Barabas' $128 blue paisley top.