Elf Yourself Flash Mob Invades NYC [Video]

 By 
Christina Warren
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Elf Yourself Flash Mob Invades NYC [Video]
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OfficeMax decided to get really meta with the Elf Yourself campaign by creating a flashmob in New York City. On November 3 in Union Square, OfficeMax hired several hundred performers to assemble -- dressed in elfin gear -- and do synchronized choreography for a crowd of delighted and confused passerbys.

Consider this Elf Yourself IRL (in real life):

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