The invite-only social network Ello, which has seemingly become an overnight sensation, has also drawn enough attention to become the victim of an attack that briefly disrupted its service. But it survived its first major outage on Sunday.
Ello, which has apparently benefited from Facebook's crackdown on users who don't use their real names, was down for about 35 minutes on Sunday, starting at 4:15 p.m. ET, according to the website's status page.
The site blamed the outage on a denial of service attack -- an attack method characterized by a malicious intent to deny access to users. Ello resolved the attack by blocking the responsible IP address from its servers.
Social media websites often weather denial of service attacks, which happened more often in their early days -- behemoths like Twitter and Facebook being no exception.
Ello launched in March and characterizes itself as the anti-Facebook, in part because it has no ads.
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