Verizon is joining the gamified millions by adding social login, rewards and other game mechanics to Verizon Insider, the company's community hub and news site.
Verizon Insider has been around for awhile, but Verizon decided to take the gamification plunge as a way to give its community a stronger voice and highlight its social offerings. Verizon paired up with Gigya, a company that specializes in making sites social, to add game mechanics to its site.
These additions include awarding points for comments, Facebook and Twitter integration, a leaderboard of top users with tiered badges (for example, "apprentice" users and "newbie" users") and social login. Users will get automatic updates when they earn new levels. The site also features social contests and news such as gaming gadgets, the Xtra Factor app -- a companion app to The X Factor TV show -- and text-to-win exclusives.