Emma Roberts is the latest celebrity to say no to Photoshop.
In 2014, Aerie launched a campaign called #AerieREAL vowing to ditch retouched ads in favor of a more realistic portrayal of women. And now Roberts is the new (unretouched) face of the campaign.
[seealso slug="khloe-kardashian-complex"]
“It’s refreshing to step out of the screen and celebrate what makes you, you,” Roberts told USA Today in an email.
Roberts is starring in the upcoming series Scream Queens, debuting on Sept. 22, created by her American Horror Story creator Ryan Murphy. She will play a sorority girl named Chanel in the horror series, because some things are just written in the stars.
There's really no time to be afraid of eye bags when there's a serial killer loose on your college campus.
Roberts celebrated the launch of the campaign with all her "closest friends" in what appears to be a room completely empty except for pictures of herself. But that's the point of #AerieREAL -- you have to love yourself first.
So happy to be celebrating my unretouched @aerie campaign with all my closest friends tonight #aerieREAL A photo posted by Emma Roberts (@emmaroberts) on Aug 21, 2015 at 9:25pm PDT
Ok, she actually hung out with people at the launch party. But the message still stands.