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The Empire State Building Company is behind the ESBObservatory Twitter and Facebook accounts. The accounts will be used to post photos, share building information, highlight pop culture tidbits and update fans on fun factoids about the famous office building.
The building is also fast-approaching its 80th anniversary, so the accounts will post updates in anticipation of the monumental day.
There's something to be said for such a famous building having a social media presence, even though it isn't necessarily breaking new ground here. The building company's recognition of social media as important distribution and fan engagement channels certainly speaks volumes to how pervasive social media has become.