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Entriq is a DRM service that deals with end-to-end media solutions for content owners and publishers that are active in web distribution. One thing th company noticed as a point of major discussion and concern was the ability to provide a way in which brands could reach audiences across platforms and media consumption methods.
[img src="" caption="" credit="" alt=""]In an effort to address this issue within its own company, Entriq has in fact acquired DayPort, a company that deals with video publishing, content, work-flow and syndication solutions, for an undisclosed amount. Cory Factor, CEO of DayPort, will be joining Entriq as the company's new CTO.
While some of DayPort's and Entriq's services overlap, it's the ability to bring a higher level of functionality across more platforms and channels of distribution, in order to reach more consumers. One thing I've found in speaking with media publishers, especially in the video realm, is that the exacting trends for online media consumption have yet to be fully figured out. This is partially due to the presence of the long tail, and the ability for the web and other platform services to provide accessible means for media consumption in multiple ways.