We mentioned Entriq a few weeks back when it acquired DayPort in order to improve the technology it uses to deploy digital media across networks and devices. Today, the company announces a partnership with Inergize Digital Media, in which it empowers Inergize's content management system for the syndication of digital content across networks and devices as well.
What's interesting is the inability for some in the traditional media sector to be nimble enough to deploy such broad redistribution of content in a targeted and efficient manner. This is especially important as mobile video consumption begins to increase, especially for localized content based on geographic locations. Inergize has become the third-party solution for getting content in the right places at the right time, working with broadcasters in the news industry, amongst other areas.