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Epix offers an interesting twist on the web premium content model, with access to EpixHD.com limited only to customers of its cable television partners. Only those who subscribe to FiOS, Cox and now Mediacom Communications can access the online version of the Epix TV channel. Epix HD features an on-demand library culled from the library of more than 15,000 films from its three backing studios.
The strategy behind partnering with Mediacom is to reach the primarily small-town and rural community audience that Mediacom serves. It represents yet another steppingstone in the overall march of premium video content to the web.