Argentinean independent publishers Eterna Cadencia released an anthology of new Latin authors using special ink that disappears once it comes in contact with sun and air, completely disappearing within two months time after opening the book.
"The Book That Can't Wait" makes for an interesting approach to motivate book buyers to read books more promptly, giving first-time authors the attention they need to survive.
"Books are very patient objects," reads the words streamed across the video's screen. "We buy them, and then they wait for us to read them. Days, months, even years. That's OK for books, but not for new authors. If people don't read their first books. They'll never make it to a second."
The innovative, independent publishers teamed up with DRAFTFCB Buenos Aires to develop this initiative.