The company wants to be a one-stop shop for creative independent businesses, though it hasn't quite defined what that means.
"We’ve always taken our sellers seriously, but I think it is a shift," Etsy VP of Marketing and Brand Matt Stinchcomb tells Mashable. "The marketplace is a core piece of what we do, but I don't think it will define who we are."
Etsy's seven-year-old marketplace has 875,000 active sellers who together sold more than $525 million worth of goods in 2011.
In the last year, the company has made moves to provide new services to those sellers. In September, the site integrated with small business accounting service Outright.
In May, it acquired Trunkt, a startup that specializes in wholesale, with plans of adding wholesale support for sellers.
It's not clear exactly what additional seller services Etsy has in mind, but Stinchcomb suggests a myriad of potential ways the company could expand its seller platform.
"What does [Etsy] mean for offline? For brick-and-mortar stores? Fundraising? These are all places where we think we can be a support."
In addition to expanding tools for sellers, the company will use the new round of funding -- its sixth and biggest yet -- to expand internationally.