The Coca-Cola variety, however, are on a mission to find happiness in the 206 different countries that sell Coca-Cola products across the world.
With the Expedition 206 campaign, Coca-Cola is tapping regular people to be their "Happiness Ambassadors" and travel the world for the whole of 2010 and document their quest via blog posts, tweets, YouTube videos, TwitPics, and other social media mentions.
They've already narrowed down the playing field to 9 competitors, separated into 3 teams, and have just opened up the final selection process to you. You can visit the site, watch team videos, and vote once per day on your favorite between now and November 6, 2009. Here's a video intro:
The winning three-person team will begin their journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. On the way, they'll get to experience the Winter Olympics in Vancouver, the FIFA World Cup in South Africa, and the World Expo in Shangha. Their duty is to engage with local denizens and uncover what makes them happy, openly document and share their experiences online, and complete tasks in each country as determined by online voters.
It's a pretty impressive undertaking, and one of the most unique and involved social media marketing and travel campaigns we've ever seen.