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Tremor Media, an online video advertising network, is partnering with ExpoTV, a video product review network, to offer advertising options for marketers looking to leverage user-generated content.
This new model operates by allowing users' video reviews to be embedded into ad units so advertisers can incorporate these user-generated product reviews into their own marketing campaign. This is a smart way for advertisers to incorporate some free material by way of testimonials to vouch for products. ExpoTV already has an ad revenue sharing program where users can get a cut from cash generated.