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As if that's not bad enough, Spirit Airlines has come out with a new airfare sale, inspired by Woods, that smacks of a marketing ploy. The "Eye of the Tiger Sale," advertised front and center on Spirit Airlines' homepage, shows a tiger driving an SUV into a fire hydrant, and then promotes their $9 fare sale.
Obviously the stunt will generate buzz for Spirit, but has the airline gone too far? Watch the screencast below and then let us know what you think.