Bradford Shellhammer, cofounder and chief designer of Fab.com, is leaving the company after just more than four years.
Shellhammer (right) announced the move in a blog post Friday, noting that he wants to pursue other creative projects, though has yet to decide on which ones. He will remain a shareholder and non-executive advisor to the startup.
"I want to make other things in this world. And Fab is at a point in its history where I’ve decided to walk away from the day to day," Shellhammer wrote in the post. "Though Fab’s business model has evolved, the very core of Fab is where it was many years ago, when it was dreamt up by me and Jason [Goldberg] in a restaurant in the West Village in the middle of our second bottle of wine. Fab remains set on a mission to brighten people’s lives with design. I am a staunch believer in this mission."
Fab CEO and cofounder Jason Goldberg announced Shellhammer's move to Fab employees in a memo posted online.
"All businesses go through evolutions and different phases, and Fab is no exception. What once was a flash sales website is now the Everyday Design store," Goldberg wrote. "Bradford feels now is the perfect time in Fab’s lifecycle and for his career for him to take a step back from Fab and pursue other adventures."
In recent months, the design ecommerce startup has moved away from flash sales, narrowed product categories and laid off about a fifth of its staff in a push for profitability.
Fab raised a $150 million round from investors earlier this year at a $1 billion valuation.