![EXCLUSIVE: Fabio Issues "Challenge" to Old Old Spice Guy Isaiah Mustafa [VIDEO]](https://helios-i.mashable.com/imagery/archives/04S4UGp24FjZt4EgSBJk4dj/hero-image.fill.size_1248x702.v1647020107.jpg)
A lot of Old Spice fans have been wondering whether last week’s round of new ads featuring Fabio meant that the old Old Spice guy, Isaiah Mustafa, is out.
Good news for Mustafa fans: A source at Procter & Gamble says Mustafa is still involved and, in fact, will be answering this “challenge” that Fabio will put forth on Monday. Mustafa will respond around 1 p.m. EST.
The plotline is the answer to the question in advertising circles: “What will Old Spice do next?” After unprecedented success with Mustafa’s “Smell like a man, man” campaign from ad agency Wieden + Kennedy that hit in 2010, the brand has mostly just tweaked the campaign. Though a replacement for Mustafa has appeared in foreign markets, in the U.S., things haven’t really evolved. Until now, that is.