Facebook's video ads have proven such a hit that they will now start appearing beyond the walls of the social network.
The company announced Tuesday that it is expanding its autoplay video ad format to the third-party publishers that plug into its mobile ad network. Facebook will also make available slideshow-like carousel ads and dynamic product ads that target based on what you've considered purchasing on the web.
Facebook launched its ad network, called the Audience Network, in April of last year in a bid to compete with similar services owned by its rivals like Google's AdMob and Twitter's MoPub.
For publishers, one of the biggest draws is Facebook's top-flight targeting tools, which use the company's trove of user personal data to better match ads to people's interests. It also gives them access to a pool of two million advertisers that Facebook has on tap.
Since the beginning of the year, Facebook says it has increased the number of apps that buy its native ads by roughly five times.
Facebook's mobile ads business is growing fast. The company made about three quarters of its $3.8 billion in ads revenue from mobile platforms last quarter -- up from 62% the year before.
But the social network can only sell so many mobile ads before they start to crowd out user feeds, so putting its ad toolbox up for sale across other mobile apps is a logical next step.