Variety reports that Fox is teaming up with MTV.com and Facebook to bring a live webcast roundtable of the film to fans on Thursday, December 3 and 3 PM ET.
Although live webcasts are becoming an increasingly common way for movie studios to promote themselves using social media (see "This Is It" and "New Moon"), the MTV/Facebook webcast is going to be a little bit different.
Director James Cameron, producer Jon Landau, and stars Zoe Saldana and Sam Worthington will be interviewed by MTV News' managing editor Josh Horowitz about the film and the experience making the nearly $500 million sci-fi epic. However, fans can start submitting their own questions to the cast and crew now via the official Avatar Facebook Page.
Although having fans send in questions -- whether it's through YouTube or Facebook or something else -- isn't exactly new, we rarely see such high profile films (and especially directors of high profile films) interacting with social media and taking part in live webcasts. The webcast will last 30 minutes and portions of it will then become part of an upcoming MTV "Behind the Scenes" special that airs on December 16. Avatar comes to theaters worldwide on December 18, 2009.