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As noted this morning, Mark Zuckerberg has apologized for the Beacon blunder. Facebook has also added an option to completely opt-out of the advertising program, which has been surrounded in controversy since launching merely a month ago. You can read his whole note Facebook's blog, but here are the nuts and bolts:
“… At first we tried to make [Beacon] very lightweight so people wouldn't have to touch it for it to work. The problem with our initial approach of making it an opt-out system instead of opt-in was that if someone forgot to decline to share something, Beacon still went ahead and shared it with their friends. It took us too long after people started contacting us to change the product so that users had to explicitly approve what they wanted to share. Instead of acting quickly, we took too long to decide on the right solution. I'm not proud of the way we've handled this situation and I know we can do better.”
As you can see, it’s a fairly delicate choice of words from Facebook’s CEO, but for now, it looks like we can finally put Beacon behind us. Or can we? Today’s poll:
n{democracy:38}