Facebook has been quietly reworking the design of its mobile brand Pages, the first results of which are now on display on Facebook's mobile web and iOS apps. New designs will be coming to Android -- and later, to the desktop version of Pages -- soon, Facebook said in an e-mailed statement.
The new design positions interaction -- rather than content -- at the top of the page. Users are prompted to Like, Call, Message and Share the Page, beneath which appears (if an advertiser has paid for it) Pinned Posts, followed by a preview of content from the Timeline:
Perhaps more interesting than the design changes themselves is Facebook's new commitment to "mobile first" design. The social network, like many others, has a long history of beginning redesigns on the desktop, and later adapting them to mobile. Now that nearly half of Facebook's users are accessing the network from their mobile phones every day -- and soon, more than half will -- Facebook is beginning to prioritize that experience first. Indeed, Facebook recently blocked some employees' access to its website for a week to motivate them to improve Facebook's mobile experience, Facebook producer manager Josh Williams told FastCompany.