“I think that social networking is going to be a major force in this industry for years to come,” says Vega. “I think it helps people communicate. That's what we do.”
T-Mobile CEO Philipp Humm agreed, adding that Facebook's social networking app was his company's “number one app right now” and has customers “picking up their phone 150 times a day.”
When asked if Facebook was worth the same as Verizon, Verizon CEO Dan Mead said “our market value is very solid,” and that he would leave commenting on Facebook to the experts.
The CEOs of all four major carriers participated in a keynote session at CTIA entitled “Beyond LTE – Carrier Innovations.” Each CEO was given the opportunity to talk on a topic of their choice. Mead spoke on the need for spectrum.
Sprint CEO Dan Hesse said "it has never been more important for the industry to gain the public's trust,” adding that even cable and oil companies currently rate higher with consumers than mobile carriers.
Hunn talked about the need for intelligent unlimited data plans, while Vega showed off some of AT&T's plans for home automation. He demonstrated how your smartphone can lock your doors, let you know what your kids are doing at home, and monitor energy use.