Facebook is a not-so-secret secret weapon for promoting your business. That being said, a lot of companies don't take full advantage of what this social media platform has to offer when it comes to making deep, lasting connections with their customers. Ads and pleas to "like this" simple don't quite cut it.
That's why we asked eight entrepreneurs to weigh in on how to best use Facebook to your company's advantage. Here's what they said:
1. Put Other People in the Spotlight
- Stacey Ferreira, MySocialCloud
2. Interact in a Private Facebook Community
- Corey Blake, Round Table Companies
3. Post Video Updates
4. Offer Discounts and Promo Codes
- Andrew Schrage, Money Crashers Personal Finance
5. Post Unrelated Content
Lots of companies have Facebook pages that offer no real value to those who follow them. Nobody wants to hear about business all the time. They want to be entertained and engaged, and they want to be a part of the companies they follow. What better way than to post content that appeals directly to them? They’ll have some fun while strengthening their ties to the company, which is the entire point of social media.
- Jay Wu, Best Drug Rehabilitation
6. Share Stories
- Tyler Arnold, SimplySocial Inc.
7. Post Consistently and Respond Quickly
Perfect example: An agent wrote on one of our photos asking if we had our logo in a certain format to use for printing. She said the format was not available to her in our back office and reached out via Facebook. Not only did we respond to her -- we got her email and sent her the format she needed to carry out her business. She expressed such gratitude for us going out of our way to help her, and that alone was reward enough.
- Kuba Jewgieniew, Realty ONE Group
8. Recruit Talent Socially
