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The researcher predicts Facebook’s U.S. display ad revenues will hit $2.19 billion this year, an 80.9% jump over 2010. Such revenues grew in the triple digits in 2009 and are projected to increase 31.3% from 2011 to 2012, according to eMarketer’s estimates.
Meanwhile, eMarketer predicts Google’s display ad business will grow 34.4% this year, making the company a strong number three player in the category, next to Facebook and Yahoo.