Facebook has pushed out another update (regulation) in regards to applications and their developers. After making it possible for stories to appear on users' feeds that don't have that particular application installed, Facebook is now demoting your stories on the actual feed. And in some cases, the application story may not appear on a user's feed at all.
[img src="" caption="" credit="" alt=""]This is part of the implementation of the Facebook feed ranking system, which doesn't appear to have anything to do with the user-ranked feeds Facebook began experimenting with several weeks ago. As with all the other application a developer regulations that Facebook has rolled out since opening its platform, this latest update is in an effort to improve the quality of a user's application experience.
I'm all for quality assurance, but the journey has been a bit bumpy for developers. Facebook seems to give and take and change its mind a good amount when it comes to applications, but so goes the life of a first-mover in a new space.